Enel X, some ideas for critical times

The prestigious World Marketing Summit, taking place this year on November 6-7, is the brainchild of Professor Philip Kotler, who is something of a giant in the field of marketing management. This year’s edition, which is digital because of the pandemic, is a forum of “Ideas for critical times”. Speakers include Enel X’s CEO Francesco Venturini, discussing the company’s solutions to the crisis. As Venturini explains, although the Covid-19 pandemic is, by definition, a global crisis, the first European country to feel its effects was Italy, where Enel X is headquartered. It was also the first European country to institute a full-scale lockdown, as hospitals in the North — its economic engine and the epicenter of the infection — struggled to avoid being overwhelmed. Enel X responded to the crisis by adapting to the changes the lockdown brought with it at record speed. The overall objective remained that of supporting customers on their mission to decarbonize their activities by making better, more efficient use of energy through electrification and digitalization. However, the company was also able to bring to bear some of the expertise it had developed in building its business to respond to the ongoing crisis. And this was also the case in other countries.

Consider Enel X’s long-standing focus on e-mobility, an attachment that has prompted it to become official Smart Charging Partner for the ABB FIA Formula E championship, as well as for Moto E, its sister challenge. The pandemic caused pollution levels worldwide to decline dramatically as industrialized nations shut down large parts of their economies during their various lockdowns. Los Angeles discovered it had some of the cleanest air of any major city; citizens of Beijing suddenly were able to see the sky and reported noticeably cleaner air; and Londoners were able to hear birdsong as the background roar of the traffic faded away.