The energy of Enel X debuts in Japan

Japan’s energy system and market reforms are increasingly shifting towards the use of renewable sources, which offers  businesses’ new opportunities from their energy consumption. Innovative businesses will have the chance to generate new earnings by making their energy flexibility available to the electricity system as a resource, modulating consumption to respond to fluctuations in energy supply and demand.Japan’s energy system and market reforms are increasingly shifting towards the use of renewable sources, which offers  businesses’ new opportunities from their energy consumption.

Innovative businesses will have the chance to generate new earnings by making their energy flexibility available to the electricity system as a resource, modulating consumption to respond to fluctuations in energy supply and demand. Enel X has the technological expertise and the financial know-how necessary to maximize financial and operational  opportunities for Japanese companies.

The event, organized by Enel X in collaboration with the Italian Embassy and the Italian Chamber of Commerce in Japan, brought together a significant number of key stakeholders: the 70 or so guests included  customers, politicians, energy system  regulators and operators, technology partners, thought leaders and the media.

The aim of the evening, hosted by His Excellency the Ambassador Giorgio Starace in the enchanting setting of his residence, was to officially present the new Enel X brand to Japan, taking the opportunity to outline the company’s 6-year history in the market and share the new mission.

In his welcome address Ambassador Starace pointed out the significant contribution of Enel X to the energy transition in Italy and to the initiatives promoted by the Italian embassy in Tokyo to promote good practices of sustainability among businesses in the country.

Another important speech was made by Professor Ishii of Waseda University, who provided an outline of the Japanese energy market. It was then the turn of, Enel X, the protagonists of the new power economy to describe the role of the company in the energy transition in Japan: Eliano Russo, Head of e-Industries at Enel X and Jeff Renaud, Head of Asia Pacific at Enel X.

Enel X is currently the largest demand response aggregator in Japan, with 160 MW managed from a portfolio of 120 clients. Over 150 Japanese businesses to date have already turned to the energy market expertise of Enel X, which expects to supply about 20% of the total power flexibility for Japan’s emerging balancing reserves in 2019. The mission of Enel X Japan henceforth is to ease and encourage the energy transition that is already underway, by helping the players make the most of their operational flexibility, increasing profitability and reducing consumption in the name of environmental sustainability. 

Attentive to local impact while committed to a global outlook, with a constant focus on customer needs, Enel X is now sharing its philosophy in the land of the Rising Sun. For a more sustainable world, built with smart, ecological solutions.