Already an established world leader in Demand Response through its US subsidiary EnerNOC, Enel X is similarly at the forefront of the Italian market. The recently assigned 51 MWs are actually the first to bear the name of the Enel Group’s new energy services and technologically advanced solutions unit. From now on, Italian businesses will also be able to contribute to the energy market, as part of an approach that favors conscious consumption and efficiency, following the guidelines of the core concept of innovability: sustainability and innovation. Another feature worth acknowledging is the process of order management and plant control/monitoring, which uses one of the most evolved smart platforms in the sector. The latter maximizes the value of customer aggregates by leveraging their differing characteristics and availability. The management of such a diversified portfolio of clients, which varies in both size and sector, is one of the key strengths of Enel X’s proposal.