Climate change means lifestyles must change
Reach youngsters, reach their parents
Rethinking consumer models
In this context the circular economy is a key concept, informing much of the strategy adopted by both Enel Group and Enel X. It rethinks linear consumer models of product use which end in the garbage tip and aims to reduce waste by designing it out, and by reusing component materials. In the circular economy, inputs should be sustainable, products long-lived, platforms shared, and products services. When an item’s useful life is over, its parts should be recycled.
Although it is key, the circular economy is not the easiest concept to get across to young people. That is why Enel X thought to reach youngsters in the places they spend most of their time when not at home, if not physically these days, then online – the schools, with the “Circular is Cool” project.
The method chosen was a competition between selected schools – two each in Rome, Turin and Milan and one each in Bologna and Modena – to be played out on social media, with the most proactive getting a solar power plant – a used one, recycled – as a prize.