Many of the world’s biggest companie
s are investing
record amounts in solar, showing that they recognize the value of boosting their
green credentials. The payoff is an improved bottom line that underlines their commitment to
corporate social responsibility and makes the business
more attractive to outside investors. A core strategy that incorporates environmental values has been shown to improve management of business risks and opportunities and to enhance long-term social and environmental sustainability. This all demonstrates that the business is taking seriously its responsibility to future generations, which in turn enhances the
reputation of the brand.