Many of the world’s biggest companies
are investing record amounts
in solar, showing that they recognize the value of boosting their green credentials
. The payoff is an improved bottom line that underlines their commitment to corporate social responsibility
and makes the business more attractive
to outside investors. A core strategy that incorporates environmental values has been shown to improve management of business risks and opportunities and to enhance long-term social and environmental sustainability. This all demonstrates that the business is taking seriously its responsibility to future generations, which in turn enhances the reputation
of the brand.