A new business line for North America
The New York E-Prix provided the perfect occasion to celebrate the new business line announced only days earlier, on 11 July, in Boston. A strong link exists between the experimentation carried out for Formula E and the innovation of Enel X: the same cutting-edge solutions provided by our company for charging the electric single-seaters on the race track are implemented in products destined for daily use, exemplifying our Group’s trailblazing role in the e-Mobility Revolution, making it quicker, smarter and more sustainable.
The integration of eMotorWerks into Enel X is part of this strategy.
With our smart charging solutions for e-vehicles we can meet the growing demand for electricity linked to the increasing diffusion of these vehicles while also ensuring the balancing of the grid and the further decarbonisation of the energy and transport sectors, With the strong growth in sales of e-vehicles in the United States, a trend also confirmed for 2019, there couldn’t be a more appropriate time to raise awareness of the benefits linked to the smart charging of these vehicles.
Head of e-Mobility in North America for Enel X
Formula E, an increasingly spectacular race
The e-Mobility show with Enel X
Enel X contributed to making the event unique both on and off the track. For the race itself, the Enel brand provided its cutting-edge charging infrastructure, the JuicePump Formula E Edition that enables the latest generation of electric single-seaters to complete the race (45 minutes plus one lap) with a single energy charge, without having to stop for the car swap as in previous years, and with the brand new JuicePole, used for the safety cars, the same charging points that are available on the streets to charge vehicles every day.
The extravaganza continued away from the track, with the events celebrating the launch of the new e-Mobility business line in North America. On 12 July, during a live-music event at the Classic Car Club in Manhattan, guests heard experts predict the future of the electric car, also witnessing a sneak peek of two of our products about to arrive on the American market, the JuiceBox 2.01 and JuicePole 1.0 charging stations.
They were also able to admire the Energica motorbikes, stars of the world Moto E Championship, and experience – thanks to virtual reality – how it feels to drive and charge a Formula E racing car .
The many visitors to the Enel X stand at the e-Village over the two race days were able to enjoy similar experiences. An edutainment space where young people, families and individuals of every age and background could discover, first hand, how easy it is to use our innovative charging stations from the Juice range: from the virtual experience of being at the wheel of an electric car, including a charging stop with the new Juice Pole 1.0, to driving one of the Enel X electric remote-controlled cars on a five-metre circuit to learn how to use the US JuiceBox 1.0, an Amazon top seller for charging e-vehicles.
The new e-Mobility line for North America
These products are destined to make the charging experience for e-vehicles increasingly smart and to encourage the use of renewable energy.
With our smart charging solutions, drivers can charge their e-vehicles automatically, taking into account their specific charging requirements, the availability of renewable energy on the grid and the differing costs of energy during the day.
At the same time, companies and grid operators are able to manage the electricity system with more flexibility and sustainability, varying the times and quantity of energy supplied to e-vehicles in order to balance the supply and demand of energy, reduce costs and increase the use of renewables.
All this only goes to confirm Enel X’s commitment to accelerating the energy transition and the shift to e-vehicles. A commitment that, thanks partly to the spotlight provided by Formula E, is seeing a growing number of people become actively involved in the e-Mobility revolution worldwide. The latest BNEF report, in fact, predicts that annual e-vehicles sales will rise to 28 million in 2030 and 56 million by 2040.