To reach its verdict on strategy, Guidehouse, a premier data and consulting firm that focuses on emerging technologies for regulated industries, looked at vision, partnerships and geographic reach, as well as the way a company delivers its unique value proposition. On the final point, known as go-to-market strategy, companies scored higher for engaging in activities such as direct project development, a multi-channel sales approach, offering so-called no-money-down financing, and acquiring customer data advantages. “As the DES industry continues to grow, Enel X is expected to remain a leading player, especially given the company’s access to customer data,’’ Guidehouse said in the report. “Enel X has added leading edge capabilities across portfolio advisory and load management and optimization by adding flexibility technologies like energy storage, DR, and building energy management to its offerings,” Guidehouse said, referring to Demand Response capabilities. For execution, the consultancy rated players’ abilities in sales, marketing, and distribution, product performance, product portfolio, pricing, and what it calls staying power. This is a gauge that evaluates a company’s financial resilience, giving a higher score to companies that are part of a large, well-funded group.