Social Inclusion

Ensuring people in vulnerable conditions can access all of our products and solutions

A sustainable future must be inclusive

Alongside the growing focus on efforts to protect and improve the environment, it is equally important to guarantee that everyone be able to fulfill their ambitions. Addressing the needs of the elderly, of people with disabilities and of those living in conditions of socio-economic vulnerability is the responsibility of institutions and at the same time an opportunity for the private sector to expand its visibility and improve market position.

Developing business growth strategies that are widely inclusive – and at the same time supported by a consistent offer of products and services – is propitious to the creation of shared value. Based on this premise, at Enel X Global Retail we’ve improved the degree to which our solutions are inclusive and accessible, by applying the boosting program's two pillars of accessibility: possibility of experiencing and possibility of getting.

Pillars of accessibility

The “possibility of experiencing” pillar refers to increasing the degree to which a solution or commodity is accessible by making it effective and comfortable to use. To be more accessible it must be usable, functional and understandable - as explained below:

usable - it allows diverse users to complete the desired action effectively, efficiently, and satisfactorily;
functional - its design includes functions and controls developed with a view to fulfilling the needs of diverse users;
the information provided for its use is clear to diverse users.

The “possibility of getting” pillar refers to the degree to which a solution is accessible in terms of how easy and comfortable it is to use, independent of the context. The levers that improve the possibility of getting are availability, affordability, and communicability:

availability - it can be accessed in-person or remotely (digital content, for example) in space and time;
affordability - it can be acquired through a modest expense that is sustainable within the reference target;
communicability - its existence and its potential uses are known to a wide public and communicated inclusively, in a clear manner that is suited to diverse users.

The “vulnerabilities” pillar refers to ensuring that the accessibility of a solution is not prevented by:

social vulnerabilities due to individual characteristics or to the social context, such as a gaps in access to technology, commitments as a caregivers, momentary impairments due to disasters, wars, e financial crisis etc;
economic vulnerabilities, due to individual or family situations.

This pillar refers to making a solution accessible to persons with sensory, motor, cognitive or relational disabilities.