A sombre outlook for “traditional” mobility
A light at the end of the tunnel
“There is, however, one sign of changes to come,” says the report, and that is e-mobility, which could come to the rescue of the environment by giving cities clean air and reducing greenhouse gas emissions. Italy is taking part in the e-mobility revolution, although it lags slightly behind the countries that are leading the way in Europe.
According to the Bain & Company survey, when asked “Would you buy an electric car in the next five years?” 78% of Italians were open to the idea (55% “perhaps” and 23% “definitely yes”).
Sharing and digital
Italians, though, still seem attached to the idea of owning their vehicle, which they perceive as a status symbol. The E-Mobility Revolution study revealed that only 17% have used single car sharing services (like Car2Go), 15% have used carpooling services (like BlaBlaCar) and just 7% have joined carpooling groups. The phenomenon is analysed in a document called “Car Sharing in Italy: a tactical solution or strategic alternative?”, also authored by Bain & Company in collaboration with ANIASA (the Italian Car hire Association) and Toluna, a market research company. The picture that emerges shows that Italian users of shared mobility services adopt a pragmatic approach, as is the case abroad, but display little loyalty and only use them occasionally. It also seems that they regard these services not as a replacement for their own car but rather as an alternative option to public transport.